4 years turning brands into growth stories.
Welcome to Social Aaditya — a space where I share the real work behind growing brands.
For the past 4 years, I've worked with brands across hospitality, education, and services — building their social media, content, and marketing strategies from the ground up to drive real growth.
This is where I break down that work — the campaigns, the strategies, and the lessons — so you can see what actually goes into building a brand that grows.
About Social Aaditya
Strategy first. Execution that follows through.
I'm Aaditya Rawal, a digital marketing strategist based in Kathmandu, Nepal, with 4 years of experience managing full-funnel marketing for brands across hospitality, education, recruitment, and food & beverage — spanning both local Nepali businesses and international clients.
My work covers social media strategy, paid advertising, content marketing, SEO, branding, and AI-integrated marketing workflows. Through Social Aaditya, I also share real strategies and case studies from my day-to-day work — helping aspiring marketers and business owners understand and apply what actually works.
4+
Years managing full-funnel marketing across multiple brands and industries
4+
Brands and businesses managed across Nepal & Globally
7+
Countries — cross-border marketing experience, not just local reach
10+
Industries: hospitality, education, recruitment, automotive & F&B
Capabilities
Marketing that connects the plan to the outcome.
From positioning to performance, every service is designed to move the whole marketing system forward - not create disconnected activity.
Social Media Management & Strategy
Content calendars, positioning, and growth systems built around your actual business goals — not just posting for the sake of it.
Paid Advertising
Meta & Google Ads campaigns built for conversions — from targeting and creative to budget and reporting.
Copy that sounds human and moves people to act — captions, ad copy, landing pages, and long-form content.
Content Marketing & Copywriting
Brand Strategy & Identity
Positioning, voice, and visual direction that makes a brand instantly recognizable across every channel.
SEO & Local Search
On-page, local, and content SEO that gets found by the people already looking for what you offer.
Faster content production, smarter targeting, and automation built into the campaigns I run day to day.
AI-Powered Marketing Workflows
Projects
BAKER'S LEAF - AUSTRALIAN BAKERY
Role: Digital Marketing Executive
Led social media strategy and content execution across Bakersleaf's two brand arms — its premium retail bakery/café and Bakersleaf Academy, its professional training institute. Directed a three-person creative team to maintain consistent brand voice across both, while using performance data to continuously refine content and improve reach and engagement.
Ran targeted campaigns including a geo-focused and bilingual (English/Nepali) ad content to deepen local relevance, alongside institutional outreach to position the Academy as a key trust-building differentiator for the retail brand.
Key focus areas: Cross-brand strategy · Team leadership · Performance-driven optimization · Localized bilingual content · Brand partnership development
STAFF SERVICES SOLUTIONS
(SSS GLOBAL)
Melbourne Based- Migration and Recruitment Agency
Role: Digital Marketing Executive
Managed digital marketing for a Melbourne-based migration and recruitment consultancy, with campaigns primarily focused on attracting and engaging employers seeking skilled hospitality talent, alongside candidate-facing content for prospective job seekers and students. Built content strategies and lead-generation campaigns tailored to a high-consideration niche, where employer trust and credibility drive results more than reach alone.
Execution spanned multiple formats — email marketing sequences to nurture employer and candidate leads, carousel posts breaking down migration pathways and hiring processes into digestible visual content, and LinkedIn articles positioning the brand as a credible voice in hospitality recruitment and migration. Focused on performance optimization throughout, refining targeting and messaging to improve engagement and inbound inquiries from both sides of the marketplace.
Key focus areas: Employer-focused lead generation · Candidate/job-seeker engagement · Email marketing & nurture sequences · Carousel content strategy · LinkedIn thought-leadership articles · Performance optimization
EDUCATION & MIGRATION CORNER
Role: Digital Marketing Specialist
Managed digital marketing for a multi-branch consultancy spanning Putalisadak (Head Office), Damak, Itahari, Birtamode, Chitwan, and a Sydney office — supporting study abroad counseling, visa processing, IELTS/PTE preparation, and migration services across Australia, Canada, the UK, USA, and New Zealand. Developed and executed full-funnel digital strategy, from Meta ad campaigns to branch-level promotions, aimed at driving qualified student and migration inquiries across multiple markets.
Execution spanned content creation (posts, reels, carousels, stories), Google Business Profile optimization and SEO to strengthen local search visibility across branches, and lead generation through landing pages and Google Forms. Also managed website updates, and event marketing, using Canva to produce marketing materials and campaign performance data to continuously refine targeting and conversion rates.
Key focus areas: Multi-branch campaign management · Meta ads (Facebook & Instagram) · SEO & Google Business Profile optimization · Lead generation (landing pages & forms) · Employer branding · Event marketing · Cross-market targeting (Nepal–Australia–Canada–UK–US–NZ)
THERAPY POINT — Multidisciplinary Paediatric Therapy Clinic, NSW Australia
Role: Social Media Manager
Managed social media for a multidisciplinary paediatric therapy clinic offering occupational therapy, speech pathology, and specialized intervention programs across two NSW locations. With the primary focus on lead generation in a sensitive, trust-driven healthcare niche, content needed to balance clinical credibility with warmth and accessibility for parents and families seeking support for their children.
Developed and managed content across Meta platforms, positioning the clinic as approachable and knowledgeable while driving inquiries and appointment bookings. Focused on educational content — practical tips, service explainers, and awareness-building posts — to build trust before conversion, aligning with a healthcare audience that needs reassurance ahead of action.
Key focus areas: Lead generation in a healthcare/NDIS-funded niche · Trust-building educational content · Meta platform management (Facebook & Instagram) · Multi-location clinic promotion · Parent/family-focused messaging
Aadi brought real structure to how we show up online — across both the bakery and the academy. Our content finally feels consistent, and it shows in how customers respond.
- Bakers Leaf/Academy
"We needed a marketing partner who understood how sensitive migration and recruitment content can be. Aadi's campaigns brought in real inquiries from both employers and candidates."
- SSS Global
"Managing digital marketing across six branches isn't simple, but Aadi kept our messaging sharp and our inquiries steady across every location."
- Education & Migration Corner
"He understood how to talk to parents with warmth, not just marketing language. That trust translated directly into more families reaching out."
- Therapy Point
"My Journey Into Digital Marketing"
"Four years, multiple industries, one growing passion for helping brands scale."
